The Importance of Having a Mobile Friendly Website

Modern society is more technologically savvy than ever before, with new sophisticated new developments in smartphones and portable devices completely revolutionising the way in which we communicate. In fact according to recent research, over 70% of Brits now own a smartphone. While the primary function of a mobile phone used to be communication,
today they are used to conduct business, send emails, access information and even make online purchases. As such, having a mobile compatible website is an absolute essential for any business wanting to harness the power of modern technology. There is a range of areas which you need to consider, the most important of which are listed below.

Emails

Recent studies have shown that over 60% of smartphone users use their device to check their emails. Furthermore, an additional 60% of these users act on the information then and there! This means that if you are sending out marketing or promotional content to a list of subscribers, it must be compatible with mobile devices. If it isn't, you risk the reader becoming frustrated and neglecting to respond to your message. While the content may look fantastically captivating on a big screen, mobiles generally use columns, and your email will need to translate into this format in order to captivate the attention of readers.

Websites

Having a mobile compatible website should be at the absolute top of your priority list. Without one, you risk losing the business of the huge number of people who use their phone as their main form of internet browser. Your site may look great on a PC screen however that snazzy scroll function and moving image compilation just won't roll with a handheld device. Instead, it will cause instant irritation and the almost immediate departure of the browser. With modern sites offering effortless browsing and checkout functions, you can't afford to lose your customers to other, more technologically advanced companies.

What's the solution?

Thankfully, the issue of mobile compatible sites can be easily solved by enlisting the help of an expert Digital Communications Agency that will help you launch a mobile friendly site that will delight your customers! Creative Spark is a fantastic choice that works closely with its clients to develop effective mobile optimised content that is compatible with the ever updated range of handsets and devices.

Don't fall behind the pack. Get your mobile website up and running today!